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Custom builds Bespoke Software people

Custom builds.

Some briefs do not fit a template. A rent guarantee arm alongside the lettings site, a tool built around how your branch actually works, or something with nothing to do with property at all. If you ask us to build it, we build it.

Asked for, and built
LettingsRent guarantee, running alongside the main site
EventsEvent management, with the booking software to run it
HospitalityGuesthouse and holiday lodge sites
TransportOperator site and back office
Every one of them because a client asked
Custom buildsTalk to us ↗︎

Whatever the brief.

Agents come to us for property websites. That is the specialism and it is not going anywhere. But every so often a client needs something the standard build was never going to cover: a rent guarantee service running alongside their lettings site, an integration nobody sells off the shelf, a tool that only makes sense for the way they work.

That is a custom build. Same team, same process, no template to bend out of shape. We scope the problem properly, quote it before anything starts, and build it as though it were part of the main site, because usually it is.

Some of it is still property, just not agency work: developers who build and then let their own stock have very different needs to a branch selling other people's. And some of it has nothing to do with property whatsoever. Bed and breakfasts, guesthouses, holiday lodges, play centres, event management with the booking software behind it, transport operators, pubs for sale, online shops, podiatry, artists.

None of that came from chasing other industries. It came from people we already work with asking, and turning away good work from a client you like has never made much sense to us. Property is the specialism. It was never meant to be the limit.

01 • Beyond the standard build

The bits a template never covers.

Rent guarantee is the one we get asked for most: agents running that service alongside their lettings site, needing it to look and work like part of the same business. Then there are the tools that exist only because of how your branch does things, which is exactly the sort of thing off-the-shelf software refuses to accommodate.

Rent guarantee sites ↗︎Bespoke tools ↗︎Integrations that fit ↗︎Built around you ↗︎
02 • Software, not just sites

If it needs building, we build it.

Booking platforms, back-office systems, feed processing, the machinery that runs quietly behind the thing everyone actually sees. We were software people before we were designers, and the briefs worth taking are usually the ones where the hard part is not the front page.

Booking platforms ↗︎Back-office systems ↗︎Data and feeds ↗︎Built in-house ↗︎
03 • Any industry, if you ask

Property is the specialism, not the limit.

Our clients are estate and letting agents. Their briefs are not always property. Over the years that has meant everything from a podiatry practice to a garage, an artist's portfolio to a shop selling online, and we said yes to all of it. A website is a website and software is software, whatever it happens to be selling.

Because you asked ↗︎Not a side hustle ↗︎Same standard ↗︎No industry off-limits ↗︎
04 • Same people

Nobody gets handed on.

The team that built your agency site is the team that builds this. Nothing is subcontracted out, nobody needs bringing up to speed on how you work, and it is supported afterwards exactly as the main site is. Bespoke work is where being dropped by your supplier hurts most, so we do not do that.

No subcontracting ↗︎Scoped before we start ↗︎Quoted up front ↗︎Supported after ↗︎
Some of what we have built

All of it because someone asked.

Not a menu, and not industries we go looking for. Just the briefs that have landed on the desk over the years, from clients who knew we would take them seriously.

Rent guaranteeDevelopers who build & letBed & breakfastsGuesthousesHoliday rentals & lodgesChildren's play centresEvent managementOnline booking softwareTransport operatorsPubs for saleFire safety checksE-commercePodiatryArtistsGaragesand plenty more

Got something that doesn't fit a template?

Testimonials

Agents on working with us.

Chosen by award-winning agents

"Absolutely amazing service from Dave, from the initial call to the website being set up he kept me updated throughout and couldn't have been more helpful."

Jackie McCrone

"Always great at resolving issues quickly."

Sheridan Carver

"A skilled and straightforward service that doesn't over complicate matters for mere business owners that aren't masters of tech!"

Tessa Lang

"Their product is a modern, fresh, responsive and functional website that will catch the eye of any prospective customer."

James

"Absolutely amazing service from Dave, from the initial call to the website being set up he kept me updated throughout and couldn't have been more helpful."

Jackie McCrone

"Always great at resolving issues quickly."

Sheridan Carver

"A skilled and straightforward service that doesn't over complicate matters for mere business owners that aren't masters of tech!"

Tessa Lang

"Their product is a modern, fresh, responsive and functional website that will catch the eye of any prospective customer."

James

"Now 2/3 years on we are still getting compliments about the site. He had lots of ideas and suggestions."

Stephen Emmerson

"Very friendly, helpful and professional. I honestly couldn't have done this without Dave! Would highly recommend."

Stephanie Onalir

"The end result is exactly as we wanted and easy to use with super images and easy to navigate layout. I can recommend PWDP for Estate Agency, Letting Agency or Hybrid websites."

Saschi Momin

"Just had my website built, very responsive and really fast. As I'm a complete novice they have been very patient with me."

Seymour

"Now 2/3 years on we are still getting compliments about the site. He had lots of ideas and suggestions."

Stephen Emmerson

"Very friendly, helpful and professional. I honestly couldn't have done this without Dave! Would highly recommend."

Stephanie Onalir

"The end result is exactly as we wanted and easy to use with super images and easy to navigate layout. I can recommend PWDP for Estate Agency, Letting Agency or Hybrid websites."

Saschi Momin

"Just had my website built, very responsive and really fast. As I'm a complete novice they have been very patient with me."

Seymour
Good questions

Custom build questions.

1What counts as a custom build?+
Anything the standard agency site was never meant to cover. A rent guarantee arm running alongside your lettings site, a tool built around the way your branch actually works, an integration nobody sells off the shelf, or a site for something else entirely.
2Do you only work with estate and letting agents?+
Property is what we do and it is not changing. But our clients are agents, and agents have other interests. When one asks us to build something outside property, we build it. The specialism is about who we work with, not a rule about what we are allowed to make for them.
3Can you build things that are not websites?+
Yes, and often that is the actual job. Booking platforms, back-office systems, feed processing, tools that quietly run in the background. We were software people before we were designers, and the harder briefs tend to be software ones.
4What have you built outside property?+
Bed and breakfasts, guesthouses and holiday lodges, children's play centres, event management with the online booking software to run it, transport operators, pubs for sale, fire safety checks, e-commerce, podiatry, artists and a garage, among others. Plus developers who build and let their own properties, which is still property but a long way from agency work. All of it because a client asked, rather than because we were chasing those industries.
5Will it match our main site?+
If it should, yes. Something like a rent guarantee arm usually wants to feel like part of the family. Something in a different industry usually wants its own identity. We would work out which of those you need before designing anything.
6Do you subcontract this work?+
No. It is the same people who built your agency site, which is rather the point. You are not handed to a different team, and nobody has to be brought up to speed on how you work.
7How is a custom build priced?+
Per project, because no two briefs are the same. We scope it properly and quote it before anything starts, so you are not signing up to an open-ended meter. The pricing page covers the standard builds; this sits outside it.
8Do you support it afterwards?+
Yes. A custom build is supported the same way a standard one is, so it does not become an orphan the moment it goes live. That matters more with bespoke work, not less.
9Can you take on something already half-built?+
Sometimes. It depends what state it is in and what it was built with. Worth a conversation either way, and we will tell you honestly if picking it up would cost more than starting again.
10How do we start?+
Tell us the problem rather than the solution. The most useful first conversation is about what needs to happen and why, not what you think it should be built with. We will work the rest out from there.
Ready when you are

Tell us the problem.

Not the solution, not the tech. Just what needs to happen and why. Twenty minutes is usually enough for us both to know whether we are the right people to build it.

Let's map it out

No obligation. Mon to Fri, 10am to 5.30pm