Property portals.
A branded portal of your own, carrying listings from across the market rather than just your own window. Aggregate feeds from other agents, own a niche the big portals treat as an afterthought, take payment to list, and turn searchers into a registered audience.
Not a shop window. A marketplace.
An agency website has one job: show your stock and win you instructions. A portal has a different one. It carries everybody's stock, and it usually earns from the listings themselves rather than from the sale at the end of them.
So while a portal is a close cousin of a property website, and much of the craft is shared, the differences are the whole point. It has to take other agents' listings in cleanly, present them as one coherent site under your brand, and give you a way to charge for the privilege.
Most portals worth building own a niche. The general portals are a crowded, expensive fight, but a portal aimed squarely at one kind of property can ask the questions that kind of property actually needs, and become the most useful site in the country for its subject.
Underneath, it is a feed problem and a back-office problem. Both are where our property work began: the software came first, when a client needed their listings uploading, and the agency websites grew up alongside it. It is also the part that tends to sink portals built by people who have not done it before.
Own a corner the big portals overlook.
One of ours lists equestrian property, where stabling, acreage, a ménage and an arena matter more than the number of bedrooms. A portal built around one subject can search the way its buyers actually think, which is a far better fight than taking on a general portal at its own game.
Other agents' stock, nothing keyed twice.
We ingest listing feeds from a range of national and regional agents, map their fields onto yours, and keep everything refreshed on its own. Feed processing is where our property work began, so it is a solved problem here rather than an experiment at your expense.
Take payment to list.
If the listings are how your portal earns, it needs to charge for them properly. Paid listings, featured placements at the top of the results, subscription tiers for the agents who list regularly: the commercial layer is designed in from the start rather than bolted on afterwards.
Searchers who come back.
Visitors register, save what they are looking for, and hear from you the moment something matching arrives. That is what turns a portal from a site people visit once into an audience you own, and it is the thing agents are really paying to reach.
Hands on when you want to be.
The feeds do the heavy lifting, and you can still add, edit or feature a property by hand whenever it suits you. Manage the listings, the agents and the money from one place, without raising a ticket or waiting on us to do it for you.
Got a niche the big portals ignore?
Agents on working with us.
"Absolutely amazing service from Dave, from the initial call to the website being set up he kept me updated throughout and couldn't have been more helpful."
"Always great at resolving issues quickly."
"The end result is exactly as we wanted and easy to use with super images and easy to navigate layout. I can recommend PWDP for Estate Agency, Letting Agency or Hybrid websites."
"Their product is a modern, fresh, responsive and functional website that will catch the eye of any prospective customer."
"Absolutely amazing service from Dave, from the initial call to the website being set up he kept me updated throughout and couldn't have been more helpful."
"Always great at resolving issues quickly."
"The end result is exactly as we wanted and easy to use with super images and easy to navigate layout. I can recommend PWDP for Estate Agency, Letting Agency or Hybrid websites."
"Their product is a modern, fresh, responsive and functional website that will catch the eye of any prospective customer."
"Now 2/3 years on we are still getting compliments about the site. He had lots of ideas and suggestions."
"Very friendly, helpful and professional. I honestly couldn't have done this without Dave! Would highly recommend."
"A skilled and straightforward service that doesn't over complicate matters for mere business owners that aren't masters of tech!"
"Just had my website built, very responsive and really fast. As I'm a complete novice they have been very patient with me."
"Now 2/3 years on we are still getting compliments about the site. He had lots of ideas and suggestions."
"Very friendly, helpful and professional. I honestly couldn't have done this without Dave! Would highly recommend."
"A skilled and straightforward service that doesn't over complicate matters for mere business owners that aren't masters of tech!"
"Just had my website built, very responsive and really fast. As I'm a complete novice they have been very patient with me."
Portal questions.
1How is a portal different from an agency website?+
2Where do the listings come from?+
3Can we charge agents to list?+
4Does a niche portal really work?+
5Do visitors have to register?+
6What if an agent will not give us a feed?+
7Have you built one before?+
8Can it run AI search?+
9Who runs it once it is live?+
10How do we work out if it is viable?+
Let's see if it stacks up.
Portals live or die on whether there is a real audience and a real reason for agents to list. Twenty minutes is usually enough to work out which way yours falls.
Let's map it outNo obligation. Mon to Fri, 10am to 5.30pm