SEO & AI Search visibility.
We help estate and letting agents get found across Google, AI search, and local results, however people search, typed, spoken, or through an AI assistant, so the right sellers, landlords, buyers, and tenants reach you first.
Found first.
How people find an estate agent has shifted twice in the last two years. Google is still where most journeys start, but ChatGPT, Google's AI Overviews, Perplexity, and Copilot are now answering property questions directly inside their results. They quote the agents whose websites they can clearly read, and skip everyone else.
At PWDP, we treat search as one connected job. Classic SEO for Google. Structured data and content optimisation for AI search (sometimes called Generative Engine Optimisation, or GEO). Local search work for the area you actually trade in. Built around the way estate and letting agents win instructions.
We do this for new PWDP-built sites and for existing sites we did not build. Structured-data retrofits, in particular, have become one of the fastest ways to get an existing agency website recognised and quoted by AI search tools without redesigning anything else.
One question, five AI engines.
We asked every major AI engine the same real question: who should I sell my house with in Teignmouth? These are genuine answers, no ads and no prompting from us, and they name Dart & Partners, an agency whose website we built, first on three engines and on the shortlist of all five. That is what the right structure, strong reviews and machine-readable data do: structure, reviews and machine-readable data are what move it.
“The strongest all-rounder… by far the deepest recent review volume locally.”
“Probably the strongest all-round choice for Teignmouth and the surrounding area.”
“Strong local favourite… a long-established Teignmouth agent with deep roots in the town.”
“The long-established local independent… they know the Teignmouth and Shaldon market inside out.”
All five answers captured 30 July 2026, quoted verbatim. We show the seconds as well as the firsts, because measuring honestly is the point. Read the full measurement.
How we get you found.
Win the searches that matter most.
Most instructions still start with a local search. When someone in your patch types "estate agents near me" or "valuation in [town]", the agency that appears first, with the right reviews and the right pages behind it, wins the call. We focus your visibility on the area you actually trade in, not generic vanity terms that bring traffic but no enquiries.
Structured to be read by AI search.
ChatGPT, Google's AI Overviews, Perplexity, and Copilot are answering property questions directly inside their results. Whether they cite your site or someone else's comes down to how cleanly your information is structured for a machine to read. We mark up your properties, branches, services, FAQs, and area pages with the schema and structured data these systems look for, so your agency is named and quoted rather than skipped.
Structured data retrofits for existing sites.
You do not need a new website to get the AI-search benefit. We are already adding structured data and schema to estate and letting agency sites we did not originally build, including WordPress, custom CMS, and older bespoke platforms, so their pages are properly recognised, classified, and quoted by AI search tools. In most cases the visible site stays exactly the same. What changes is how cleanly the underlying data reads to Google and to AI search engines.
Technical SEO built in, not bolted on.
Search engines reward sites that load fast, work cleanly on mobile, and tell them what every page is about. Our websites are built that way from the first commit, with Next.js performance, mobile-first layouts, clean URLs, sensible heading order, and properly handled metadata. That removes the floor of problems most agency sites have before any SEO work even starts.
Content that wins local authority.
The fastest way to climb for valuation, sales, and lettings searches in your area is to be the agency that actually answers the questions buyers, sellers, landlords, and tenants are typing in. We help you build area guides, valuation pages, lettings content, and market updates that read as genuinely useful, and that AI search tools are then happy to lift quotes from.
Ongoing visibility, not a one-off project.
Search shifts every month. Google rolls out core updates, AI Overviews change what they cite, competitors publish, and your local market moves. Ongoing SEO is how the work you have already paid for keeps producing valuations a year from now, not just a month from now.
Wondering what your agency looks like when AI answers the question?
Agents on working with us.
"Dave is a pleasure to deal with and offers good value money whilst always dealing with any issue promptly. Would highly recommend to any other businesses."
"Dave at Property Web Design Pro created a fabulous website for us and fulfilled all of our criteria. I would highly recommend."
"When starting my business they advised throughout the design process and have continued to provide a professional and friendly service. Highly recommend."
"PWDP have been just superb. No detail is too small to ensure the website is functional as well as visually appealing. Excellent service."
"Dave is a pleasure to deal with and offers good value money whilst always dealing with any issue promptly. Would highly recommend to any other businesses."
"Dave at Property Web Design Pro created a fabulous website for us and fulfilled all of our criteria. I would highly recommend."
"When starting my business they advised throughout the design process and have continued to provide a professional and friendly service. Highly recommend."
"PWDP have been just superb. No detail is too small to ensure the website is functional as well as visually appealing. Excellent service."
"Great service - fast response for assistance."
"Dave at Property Web Design Pro has provided a good quality website at good value and continues to offer responsive support."
"Always quick to respond and very helpful! Great service!"
"Web Design Pro designed and have been hosting our sales and rental web sites for three years now. Dave Collins is a star and I really can't recommend him enough."
"Great service - fast response for assistance."
"Dave at Property Web Design Pro has provided a good quality website at good value and continues to offer responsive support."
"Always quick to respond and very helpful! Great service!"
"Web Design Pro designed and have been hosting our sales and rental web sites for three years now. Dave Collins is a star and I really can't recommend him enough."
Frequently asked questions.
1What is SEO for estate agents?+
2What is AI Search and why does it matter?+
3How is AI Search different from traditional SEO?+
4Can SEO help generate more valuations?+
5Do estate agents need to optimise for AI Search now?+
6What helps estate agents appear in AI Search results?+
7Do reviews affect SEO and AI visibility?+
8What is Generative Engine Optimisation (GEO)?+
9Can you optimise an existing estate agency website?+
10What type of content helps with SEO?+
11How important is local SEO for estate agents?+
12Do you provide ongoing SEO support?+
13How long does SEO take to work?+
14Can SEO reduce our reliance on property portals?+
15Why choose a property industry SEO specialist?+
Let's get you found first.
When someone asks Google or ChatGPT who to instruct in your patch, the answer should be you. Twenty minutes on a call will tell you how close you are.
Let's map it outNo obligation. Mon to Fri, 10am to 5.30pm