How much does an estate agent website cost in the UK?

The straight answer first. A professionally built estate agent website in the UK typically costs somewhere between £3,000 and £10,000 to build, with template sites available for a few hundred pounds to around £1,500, and large bespoke or multi-branch builds running from £10,000 to £30,000 and beyond. Running costs on top usually sit between £50 and £300 a month depending on what is included. Those ranges are honest rather than precise, because the price depends on decisions explained below, but if a quote lands far outside them, ask why.

What actually decides the price

Five things move the number more than anything else. Whether the site is a template reskinned or designed for your brand from scratch. Whether it needs live portal and CRM feeds, Rightmove, Zoopla, OnTheMarket, Reapit, Alto, Street and friends, which is specialist work and the reason property sites cost more than brochure sites. How many branches and brands it serves. What it does beyond displaying homes: valuation journeys, landlord content, compliance pages, and increasingly AI search and chat. And who writes the content, because "we'll send you the words" is where many projects quietly stall for months.

The three pricing models, and the one to understand before signing

Most suppliers sell one of three ways. A one-off build fee with a monthly care plan afterwards: you pay more up front and own the result. A spread payment, the build cost split over a fixed term with little or nothing up front: easier on cash flow, same ownership at the end. Or software rental, sometimes dressed as a low monthly fee: the site lives on the supplier's platform, and if you leave, the website does not come with you. None of these is wrong, but the third one is the model to understand before signing, because a £150 monthly rental that leaves you with nothing after five years has cost £9,000 and left you at square one. Whatever you are quoted, ask the one question that reveals the model: what exactly do I own if I leave?

What the price should include

For a proper agency website in 2026, treat these as included rather than extras: mobile-first design, live portal and CRM feeds, valuation and enquiry journeys, hosting and SSL, the compliance pages kept current, and structured data so Google and the AI engines can read who you are. Increasingly, AI belongs on that list too: search that understands plain sentences and an assistant that answers out of hours are moving from novelty to expectation, and retrofitting them later usually costs more than having them built in.

Our prices, since you are here

We think you should not need a sales call to learn a number, so ours are public, on the pricing page, and here. Cornerstone, a full bespoke site for a single-branch agency, is £3,995 plus VAT as a one-off, or £269 a month plus VAT spread over a fixed 24-month term with nothing up front. Landmark, our featured build with more pages, more journeys and more of the AI layer, is £7,995 plus VAT. Multi-branch and portal builds start from £15,000 plus VAT and are quoted properly. Every site is bespoke rather than a template, includes the portal and CRM feeds, and comes with AI search and chat as standard. You pay half on start and half on launch, the care plan afterwards is a rolling month to month you can cancel any time, and you own the site outright. That last sentence is the whole pricing page in miniature: no lock-in is a price feature too.

The hidden costs to ask anyone about, including us

Six questions flush out the surprises before they cost you. Is VAT included in the figure quoted? Are portal and CRM feed connections included, or priced per feed? Who moves the content from the old site, and is that in the price? What does the monthly fee actually cover, and what counts as billable extra? Are there exit fees, and what do you own if you leave? And what happens to the price after year one, because introductory rates are common and quiet. Any decent supplier answers all six without flinching.

Is it worth the money?

Run the arithmetic that matters instead of comparing invoices. An average UK sales instruction is worth thousands of pounds in fees; a managed let earns for years. If a better website wins you a small handful of extra instructions a year, from faster loading, journeys built to convert, and being the agency the AI engines can actually read and recommend, it has paid for itself, usually several times over. The expensive website is the one that quietly loses valuations to the agency up the road, whatever it cost.