What AI already knows about your agency

Here's an experiment worth doing before your next competitor does: ask ChatGPT, or Google's AI, "tell me about my agency". Whatever it says back, accurate, vague, wrong, or nothing at all, is roughly what a prospective vendor now sees when they ask. Here's how to find out what AI thinks of you, and how to fix it.

AI has already formed a picture of you

Trained on the open web, these tools have absorbed whatever's publicly said about your agency: your site, your reviews, directories, mentions. They've quietly assembled a profile, and they'll happily recite it to anyone who asks. The only real question is whether it's the picture you'd have chosen.

Do the test

Ask a few AI tools about your agency by name, and about "best estate agents in my town". Note what they get right, what they get wrong, what's out of date, and whether they mention you at all. It's the single most revealing five minutes you'll spend on your marketing this year.

AI has already written a summary of your agency. The only question is whether you like it.

Why it's often wrong or thin

If your online presence is inconsistent, sparse, or full of marketing fluff rather than facts, AI has little solid to go on. It will either guess, stay vague, or lean on whatever third party spoke most clearly, sometimes a rival or a directory. Garbage in, garbage summary, which is exactly where structured data starts to earn its keep.

How to fix the picture

• Make the facts about you clear and consistent everywhere, the groundwork of showing up in AI answers
• Add structured data so machines read you correctly
• Publish genuinely useful, honest content that answers real questions
• Keep your reviews and Google Business Profile current

You're shaping a source, not gaming a bot

You can't dictate what AI says, but you strongly influence it by controlling the raw material it reads. Feed the web clear, consistent, trustworthy information about your agency and the AI picture improves to match. It's the same discipline as Answer Engine Optimisation, simply pointed at your own name.

The unsettling part isn't that AI has an opinion of your agency; it's that most agents have never once checked it. Run the test, see what it says, then fix the picture by fixing the facts you put into the world. Do it now, while most of your rivals still don't realise this is happening, and let our SEO and AI search work, or a quick free site review, help you get it right.